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MK 311: Multinational Marketing

How to use this guide

This guides provides links to information for Western New England University students in Marketing 311: Multinational Marketing .  Access to some of these resources from off campus will require authentication with your WNE username and password.

Country Analysis Tools Find Country analysis sources in digital and print formats.  Also business etiquette for international countries.

Trade Resources provides resources for import and export activities.

News, Articles and Databases find up-to-date news on countries from around the world.  Many of the databases contain full-text articles. Student authentication is necessary for off-campus access.

Books & Film provides links to D'Amour Library's collection of print and digital books, DVD's, CD's and videos as well as links to other libraries worldwide. Use Interlibrary Loan to access books from remote locations.

Your Librarian

 Liz Cashman
 elizabeth.cashman@wne.edu
 413-782-1537