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Marketing - MK318 Class Guide

This guide is designed to help students find information and research tools related to clients for MK318: Marketing Research.

Consumer Analysis Sources

Consumer Expenditure Surveys (US Bureau of Labor Statistics)
Data on the buying habits of American consumers

MRI Simmons Insights
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National Consumer Survey Data on the products, brands, lifestyles and media habits of over 25,000 participants within the US. Provides access to the National Consumer Data Adult Survey 6 months and 12 months as well as Connect data.

U.S. Census Bureau Data
Search all the data available from the U.S. Census, including state, country, tribal area, zip code and congressional district profiles.

SBRNet
Proprietary reports drawn from sports business data, covering professional, college and minor league sports, with a focus on the fan market.