D'Amour Library: MK 423 & MK 640 Spring 2023: Consumer Analysis

Consumer Analysis Sources

Claritas
Main site for demographics services available through Claritas
Explore U.S. Census Data Tool
Easy to use tool to filter census data by Topics, Geography, Years, Survey or Codes.
U.S. Census
Consumer Expenditure Surveys (US Bureau of Labor Statistics)
Data on the buying habits of American consumers

MRI Simmons Insights This link opens in a new window
Limited to 5 concurrent users. Please remember to log out.
National Consumer Survey Data on the products, brands, lifestyles and media habits of over 25,000 participants within the US. Provides access to the National Consumer Data Adult Survey 6 months and 12 months as well as Connect data.
Gale OneFile: Business This link opens in a new window
"Use this database to research all business and management topics. Includes directory listings for over 150,000 companies as well as investment analysts' reports on major companies and industries."
Sports Market Analytics This link opens in a new window
This service focuses "on the sporting goods and sports marketing industry. Its mission is to provide a continuously updated resource featuring market research and industry news covering all facets of the industry."
Wall Street Journal (ProQuest) This link opens in a new window
Daily international business news